Instagram’s new repost feature draws copycat claims: First Stories, then Reels, now Twitter-style reposts

instagram's new repost feature

Instagram’s new repost feature draws copycat claims: First Stories, then Reels, now Twitter-style reposts

Meta announced some new features for Instagram on Wednesday — the biggest highlights being a repost feature, a location-sharing map, and Friends list updates.

The main goal of this update is to give users easy sharing options, connect with friends based on location, and discover new content. But… audience reaction is mixed. Many people are saying that Instagram is just copying ideas from other apps — first Stories (from Snapchat), then Reels (from TikTok), and now Reposts (from Twitter/X).

📌 Instagram Reposting Tab — Now Live on Profiles

Find out how to use Instagram’s new repost feature icon and why it’s sparking both excitement and criticism online.Now you can share any public reel or feed post directly with your followers.

These reposts will appear in a separate “Reposts” tab that will appear on your profile. Plus, they can also be recommended in followers’ feeds – meaning a new way for creators to increase their reach.

📌 How to Use Instagram Reposts

Instagram has rolled out a new repost option so you can share someone’s public Reel or Post with your own audience.

Here’s how:

Discover Instagram’s new repost feature icon, the simple way to share content and engage more with your audience.

1️⃣ Open the public post or reel you like.
2️⃣ Tap the instgram new repost icon.
3️⃣ (Optional) Add your own short message in the note box.
4️⃣ Press Save — your repost will appear in its own tab on your profile.

🗺 Explore with Instagram Map

The updated Instagram Map highlights posts from friends and creators based on their location.
It’s a quick way to find content from popular spots, hidden gems, or trending events happening near you.

💬 Mixed Reactions from Users

While some people are excited about easier sharing, others feel Instagram is leaning too much on ideas seen in other apps.
The company hasn’t made a direct statement but is clearly shaping Instagram into a one-stop space for photos, videos, and location-based posts.

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